Social media marketing or social marketing is a way to develop and assimilate traditional marketing concepts and ideas with an approach to influence behaviours that assist businesses, communities and individuals for the greater social good and reach a much broader audience and benefit them. Social marketing integrates ethical principles with continuous research, best practices, theories and audience to promote and create a desire for timely delivery of competitive and segmented programmes/products.
Social media marketing has been a buzz word for the past few years and has brought about a lot of great changes in the way people behave and organizations market their products and has developed a great reputation. According to HubSpot 92% of organizations/marketers in the year 2014 claimed that social media marketing played an important role in their business and increased the website traffic exponentially. However, marketers still need to learn how to leverage social media marketing intelligence for powerful results.
There are infinite ways to utilize social media marketing for results that you always wished to have as being a marketer or an owner. Social media can help in
- Increased brand recognition
- Improved brand loyalty
- More opportunities to convert
- Higher conversion rates